Top Search Engines and Market Share
The Internet Search market continues to increase monthly. Nielsen Media’s metrics analysis of market share and searches performed in the US for the month of December 2009 is significant for illustrating both market potential and advertisement focus.
Search Engines |
August 2010 |
April 2009 |
June 2008 |
||||
|---|---|---|---|---|---|---|---|
Rank |
Provider |
Searches (000) |
Share of Searches |
Searches (000) |
Share of Searches |
Searches (000) |
Share of Searches |
|
All Search |
9,199,567 |
100.0% |
8,608,488 |
100.0% |
7,878,483 |
100.0% |
1 |
Google Search |
5,988,996 |
65.1% |
5,510,366 |
64.0% |
4,812,974 |
60.2% |
2 |
MSN-Bing Search |
1,274,184 |
13.9% |
852,998 |
9.9% |
951,882 |
11.9% |
3 |
Yahoo! Search |
1,208,774 |
13.1% |
1,406,416 |
16.3% |
1,393,723 |
17.4% |
4 |
Ask.com Search |
196,875 |
2.1% |
181,617 |
2.1% |
162,337 |
2.0% |
5 |
AOL Search |
179,895 |
2.0% |
321,205 |
3.7% |
369,611 |
4.6% |
. |
Comcast, Next, Dogpile, MyWeb. |
333,225 |
3.6% |
298,726 |
3.6% |
171,235 |
3.7% |
All Yellow Pages - Combined Search |
17,588 |
0.2% |
37,160 |
0.40% |
16,721 |
< 0.2 |
|
Source: Nielsen Media